Are you thinking of monetizing your digital project? In this post we explain what a media kit is and give you a step by step to create yours.
Many of the people who work on the Internet, such as instagrammers, bloggers, digital nomads, youtubers and influencers, need advertisers to generate income.
In other words, these professionals make money advertising brands or products in their profiles on social networks, websites, YouTube channels or blogs.
If you want to work as a digital influencer or you already do, but you still haven’t got sponsors, you need to convince them that you are the ideal person to spread their products or services, as well as show them some important facts about how your work works.
That’s what the media kit is for, and that’s what we’re going to talk about today!
What is a half kit?
A media kit, also known as a press kit, is a commercial document or tool that a person, brand or organization uses to demonstrate its full potential to potential sponsors or advertisers who are interested.
The main objective of a media kit is to show in a summarized and attractive way all the information necessary to attract customers and convince them, through data (such as general information about the brand, number of followers, engagement percentage, success cases, unique value proposition and much more).
At first glance we might think that a media kit is like a normal dossier; however, it is not the same. A media kit is characterized by showing in a detailed way the advertising alternatives that the brand or influence offers, available collaboration modalities and, of course, the rates.
For example, suppose you are an entrepreneur who has developed your personal brand as a personal shopper and, in addition, you offer through your websites and social networks ebooks with fashion tips.
One day a potential advertiser or investor comes up to you and asks: “Can you send me the different forms of collaboration with you, please?”.
This is the moment when you will have to present your media kit that, besides helping you project a professional image, allows you to show very concisely everything that brands or advertisers need to know to make the decision to work with you or not.
Let’s explore the advantages of having a professional media kit:
Advantages of having a professional media kit
- It allows you to show in a simple, visual and creative way everything you can offer as a partner.
- It is a tool that allows you to standardize communications with potential sponsors or advertisers.
- A professional media kit is the ideal tool to sell who you are and make your value proposition known.
- Thanks to the diversity of formats in which you can create your media kit, you have the freedom to be creative and show through a simple document your essence and personality.
What information must be included in a media kit?
Delivering a media kit to a potential sponsor or advertiser is a golden opportunity that as a digital entrepreneur you must know how to take advantage of.
It is important that the media kit includes the necessary information so that those who review it can clearly understand who you are, what you do and what you propose, but it is also necessary that you take care of the length of the file so that it is not extremely long and boring.
For this reason, we have gathered the information that cannot be missing in your media kit, let’s see what they are:
Who you are or what your brand is about
It is important to start your media kit explaining who you are or what your brand is about, remember to be concise and direct at the time of writing this introduction.
Try to be brief, think carefully about the phrases you will place, as the first lines are decisive for those who read it can remain interested.
Have a look also at our Hotmart Tips on personal branding:
What are your mission and values?
Your principles, mission and values are very important, as companies generally seek to support projects or people who share their philosophy and objectives.
For example, suppose one of your main goals is to help people adopt healthy lifestyle habits. Do you think it would be logical for you to get sponsorship or advertise brands of cigarettes or alcohol?
Making this very clear will help you to find sponsorship or advertisers that are in line with the mission and values that characterize your project.
What is your market niche?
In what market niche do you act? Who is your brand aimed at? This is another piece of information that cannot be missing from your media kit.
Companies, advertisers or sponsors need to know if your audience coincides with theirs because otherwise they would be throwing money in the trash.
Who is your audience
Following the same logic of the previous item, place a brief description of your audience that includes data such as the origin of your visitors, average age, sex, country, interests, economic level, products or services that may interest them, etc..